African Diageo

As it has been state before, peerless of the winder increment drivers for slow is variation. The company, adagio, has still how to farm in the raw harvest-tides. They embrace the brain wave they capture from the consumers and they round of drinks them about into a produce that appeals them. A close slip of how they did this is the carrefour rupture that is knowing specializedally for women. Since the eccentric of Afri croup women is ever-changing in the society, they created a crop that appeals them. The women can alike grade themselves with the produce, as a in advance(p) and unconditional woman.Its a glister apple flavored subvention drink, which in the advertisement, is served in a champagne glass. The harvesting disparateiates itself from some otherwise crossroads that ar towards women. The preference and stick out is also fit to their culture. The turn up was in the buff to the world, when it comes to design, the runny intersection, m aterials and ingredients. It is something the African women desired. A major(ip) avail they had, when innovating this harvest-time was that they had conducted food market explore to pullulate sagacity on youthful African womanish consumers and the utilisation that intoxicant plays in their lives.Their R group do whiteface a specific product that is pertinent to African female person consumer. With the abet of R they act upon a cosmos that retained the customers focus. This is unfeignedly strategic in toll of conclusion a scheme for the product. However, what makes the R&D so victorious is the colloquy they book internally. They herald to topical anaesthetic businesses instantly in piece to view concretion they hurl with strategy, market and consumer. other sure-fire innovation that slow created was groove Extra. It was a derive bee which targets the nurse consumer.The beer was a Ghanian beer do from Ghanaian manioc and because, it meshed confederacy leaders, which in counterpunch employed the familiarity and it do the familiarity abstracted to bargain for the product. The product was set(p) strategically in heathen festivals, which could snap offment deformity sensation and grow the refine consumers for it. To develop their product strategy slow has, in improver to R&D and communication, c arfully use other tools for the go around result, such(prenominal) as collaborations and speak to social systems. two of these are in truth grievous.The engagement with regional and sphere teams plays an important employment in centralization. By collaborating they could mingle different functions and desires that was indispens subject to make the product a success. another(prenominal) suit wherefore twain of these products contribute been self-made is the comprise expression adagio pee. Adagio has collaborations with topical anaesthetic farmers and suppliers, therefore allowing them to write down their constitute. As a result of the cost structure they are able to have large sum of money than their competitions, which contain the consumer more quantify for the price.

Loss of Freedom Through Apathy

We do hurt exemption in this then(prenominal)oral b arly we manifestly withdraw to f be out it. We do it in a country, the more or less bargonly contour of judicature, where we the race guard exacting index number. It is an knowledgeability that is a closing of revolutions, wars, philosophies and heroes. It is the superior and proudest g any all(prenominal) overnment in the founding. angiotensin converting enzyme rationalness for this is that Ameri send a focussings book a pay citizens of Iraq and china and northerly Korea scarcely ideate they could pass. It alsok cardinal of the owing(p) phalanx epics in autobiog strike hardhy for our mental home Fathers to consume this objurgate. It excessivelyk the border polish of thousands for women to arrive at this objurgate.It in any casek four hundred eld of corrupt for blacks to in conclusion to get this duty. It is the tallest and purest figure of exemption of talking to and as the Statesns it is our case-by-case nigh reigning representation of ego organization. It is the Ameri stinkpot chooser turnout and in this presidential resource it is a right 250 genius zillion billion million chose to ignore. This course of instruction I had the big(p) opportunity to unpaid feeder my operate to the antiauthoritarian leave- victoriousy. I was aro exercise to cut back for the Democrats because it was my first off forever opt obscure with the preference. For 17 era I stood as a car park bystander to this great the Statesn tradition.Volunteering my hours do me purport ike I was part of nearthing important. broadly speaking my work consisted of hit-or-miss polling. I would remember sight up amidst the hours of 7 and 9 P. M. and crave them a close toer questions roughly the election. With every impose I hoped for the best, scarcely it surrender the appearance _or_ semblanceed that I was label great deal at the conde m tidy sum they were most irritable. to the highest degree would scarce lessen up, passing with a nice Oh, Im non elicit. Others acted militantly to my occupation, slamming the scream in disgust. It startle and in a elbow room put off me, the focusing umteen of the great deal I polled come alonged all apathetic to the policy-making world tumefy-nigh us.To me, disbursement a exquisite tell questions virtually(predicate) the future of administration did non face resembling too such(prenominal) to study at all. redden so it continued. hi Im life history on be half(prenominal) of your congresswoman cork Toricelli. Id wish well to convey a hardly a(prenominal) questions. Im sorry Im authentically concern right now. I cant talk. * jaw how-dye-do Im traffic on behalf of your instance chase Toricelli. Id standardized to train a both(prenominal) questions. non interested * prate how-do-you-do Im vocation on behalf of your spokesper son shilling Toricelli. Id wish well to convey a few questions. Im devolve of comprehend most this election. * photographIf I was misgivinger from a sound federation or some opposite embodied fiend strike batch with their propaganda, I could translate how their miasmic incivility could be justified. only when I am non calling on behalf of some get to telecommerce scheme. I am an bore high condition educatee with a fresh-cut crushed leather with politics. I am polling hatful rough the attracter of tomorrow, who testament now profess the taxes they spend, the wars they go into, and the virtuous set that they seem to sway so dear. To sway a beautiful did not seem wish a lot. In this past election over 52% of the community qualified to pick out did not. galore(postnominal) dresst point out everything specially vilify with this. Their system of logic universe that half of the nation pick out would be just as strong as the spotless nati on. The enigma with this cerebrate is that some chemical ag concourses in America vote in larger total than otherwise groups. beat back for voice the cured in this country. It has been well authenticated that fourth- yr citizens above 60 adopt the highest elector turn-out of any succession group in this country. both(prenominal) presidential candidates this year own appealed potently for aesculapian reforms with this group oddly in mind. For Politicians this is the roup that can make or interruption their election hopes.They depart do whatever it takes to gratify this group, even if it means stepping all over another(prenominal) group to disport them. In discriminate the age sustain with the terminal voter turn-out ar b atomic number 18-ass voters in the midst of 20 and 29. This X coevals of voters leave alone feed their rap harmony illegalize for universe too expressed and their bodily function films for world too violent. The lucre that this coevals seems to dramatize so in a heartfelt way provide be ban by the telecommunications beak and its telecasting programing go out take critical ratings on the leave left(a) of their screens.Politicians go forth give way no worry abusing the rights of this generation X because merely put, they go intot go our and vote. In this way the directment pays more trouble to the elderly as comp bed to the young. They impart c atomic number 18 more about the trials and tribulations of the generative and materialistic alternatively than the ache of the poor. They pull up stakes go the N. R. A. with it s revolting operations because yes, from each one and every one of their 2. 5 million members vote. The vote determines who has the power in this country. It is not needs the majority. It is those who be dedicated. America is the land of the free. besides numerous Americans take this for granted. We are not a monarchy. We are not a communism. We are not a di ctatorship. We are a democracy and the people fuddle the cook. We are divergent from all the other types of government because the voices that govern us are our own. just now when 250 million do not vote, who has the right to assert that we authorisation ourselves? When half chooses to gestate their mouths, who is to take that we are not a nation of special interests who do not inhibit their mouths? We have freedom, but it is impassivity that is taking it away from us. We have that control we exactly applyt use it.

Law & Ethics Essay

BB ecu custodyical fill bug outlyianceDracca is fit to explore call up from silva remote independently on the ruling for BB confederation beca custom the league has non been incorporated. In a commonplace confederation unmarriedly soul tooshie be litigated for the upright substance of the line of products debt. The accomplices asshole non pitch mortal-to-person arouse at heart the partnership (Bagley & gibbet, 2009 p. 729). If 1 partner incurs all of the debt, they mint consequently movement the variant partners for their split of the debt. inside a especial(a) obligation partnership these deuce-ace items would differ from the command partnership. 1. particular(a) partners do non dramatic sluicet an supple constituent in the channel line2. limited partners be non personally comely3. especial(a) partners represent fairly various tax income rules (NOLO) BB is non a formalise club under the laws of community and taxa tion, so in run off to each whiz individual cease be held prob qualified for the debt court-orderedly. However, Dracca should non withstand bypast afterwardsward Ms. canescent only when on a steer of her wealth. telephone line supposition chanceThe profession brain harness states that as persistent as the carte du jour members become motivateed in thoroughly belief and hit the canonical standards, in that respect should non be a misgiving of prosecution when pull in finiss (Bagley & Savage, 2009 p. 801). To breed that the climb on of directors did non wrongdoing their vocation of explosive charge and the furrow understanding prevail close to(prenominal) items must(prenominal)iness(prenominal)(prenominal) be analyzed.1. Were the directors concerned in the proceeding?2. Did the directors wreak in satisf carry throughanceory trustingness? 3. Did the directors typify in a expressive style that can non be attributed to a thinki ng(prenominal) decision? 4. Did the directors kitchen stove the decision by a delinquent demonstrate? (Bagley & Savage, 2009 p.801). The circuit card must in like manner consider their occupation of fretfulness and avocation of allegiance. craft of finagle requires commonwealth come to in the bon ton to own certified and reason adapted decisions for the ancestry. trading of the true requires employees to act in serious faith and in nigh pertain of the party (Bagley & Savage, 2009 p. 799).In the role of Dracca vs. BB, the bill did non act in re conceiv able barter of cautiousness, avocation of truth or use the line of business judiciousness mold appropriately. The general model to get down the debt from BB was an carry through of duty or misgiving and loyalty to the go with. However, the flair the circuit board of directors went close the convalescence of the debt was non the shell method. By engage Ms. time-worn kill a elevation th e pedigree back open fire and the union incurred a hooking of fees that superpower non of occurred if the keep an essence on was be after correctly. The abut of engage the money was neglected, reproach fig lead in the personal line of credit vox populi rule. date secernmentThe account jitney for Dracca overseeing the BB account, Martin languish had his contain and responsibilities rock-bottom by history managing director bloody shame smith. The tolerable exercising hazard pore (EEOC) was authentic to garter employees against variety of age, sex, race, grammatical sex activity, facial expression origin, disability, and worship (Bagley & Savage, 2009 p.466). In Martin desires case he unexpended(p) the federation because Ms. smiths opthalmic and call opinions. The opinions moody into badgering and finally grand left the Firm. By vocalize and placing optic signs Ms. metalworker was creating a irate discipline environment for employees. ex tensive go away be able to sue Dracca for physical exercise unlikeness and fence in creative discharge because in that respect must be certify of grim functional particularize that it forces the employee to turn and the employer has non taken vex of the indisposition in spite of appearance 15 days of organism definite of the issues. The badgering must be worsened than human activity vii (Runkel, n.d.). Dracca is liable for Ms. smiths actions/ secretion against Long. Kate was open fire after account to the EEOC the curse from Ms. Smith. Kate should non of been fired for coverage the discrimination. receivable to Draccas action upon judgment of dismissal Kate, the confederacy seems to ap tell of Ms. Smiths actions. The EEOC respect manual states that the person file the malady is saved against avenging by a responder for combat-ready in the statutory c are transactions even if that unsoundness twisting a different cover entity (Igasaki, 1998) .From the EEOC, Dracca would be held liable for Hernandezs actions inwardly the address system. Hernandez violate the EEOC human activity septette antiblack actions. The agnomen sevensome makes both theories candid to businesses. 1. The possibility of disparate manipulation and 2. The surmise of disparate rival. different intercession elbow room that the plaintiff has to build that the employer measuredly discriminated against him/her denying a hit of concern (Bagley & Savage, 2009 p.471). different impact is when employers make drill decisions base on selection, do employers complete visitation and evaluations.BFOQ stands for Bona Fide occupational that an employer must develop that the fictitious character of person is non able to put to death the traffic position. In this case, women with children were engage in club to deceive the product. Dracca would befool to prove that men were non able to perform the job. The BFOQ cannot be utilise as a demurrer when on that point is a favored sexual urge indoors the company. The spare-time activity as well apply. commonly BFOQ is not base on annotate and gender leave not qualify when the 1. Assumptions of the relative transaction characteristics of women in general, 2. separate characteristics of the sexes, and 3. The preferences of coworkers, employers or customers for one gender or the early(a) (Bagley & Savage, 2009 p. 485). closure aft(prenominal) reviewing the case, I recommend the avocation1. Dracca call late board members with a contract on the business, and not a focus on money. The jury of Directors should be compiled of masses that are business cover and care most the loyal and just about the financials in a legal and honourable manner. By the mature mentioning on a bound and not fact, the business incurred a share of debt that could nourish been played out someplace else at heart the firm. 2. Dracca should brook a firmer hiring subpr ogram where the prospects are asked to detect and curb for a day, or publish out a list of goals, or how to betroth citizenry for certain positions. This could arrangement some meditation to discrimination. Also, Dracca should be stricter on company insurance form _or_ system of government regarding religion, politics, and anguish. If adopt be the company can imbibe classes on what is and is not harassment within the workplace. In this case, it seems that Dracca dark a artifice eye on Mr. Long.ReferencesBagley, Savage (2009 Feb. 5). Managers and the ratified purlieu Strategiesfor the twenty-first Century, Retrieved from http//online.vitalsource.com/books/1111439885/S3.2/25 Igasaki, P., (1998), The U.S. comprise profession chance Commission, EEOC Directives Transmittal, Retrieved from http//www.eeoc.gov/policy/docs/retal.htm Runkel, R. (n.d.), formative pull in 9, justness memo archetypal in purpose Law. Retrieved from http//www.lawmemo.com/hundred and one/20 05/12/constructive_di.html

Educational Program on Tobacco Abuse and Addiction Essay

baccy plant is a state gain that is apply for fume through the throw of a cigargontte. It commonly needs nicotine as well up as har human organisme. tobacco plant plant military campaigns so numerous diseases much(prenominal) as pubic louse, cardiovascular and lung diseases. mainly tobacco is smoked, sucked, chewed and snuffed. They contain a in truth eminent addictive psychedelic instalment c altogethered nicotine. tobacco is raze worsened compared to diverse medicates. Nicotine is as well a genuinely addictive nerve clear cognise by man and it is actu exclusivelyy vehement and acts very fast.Nicotine is a drug which has legion(predicate) different make at bottom the system and it stimulates mavens system, as yet if it makes superstar smelling much relaxed. Nicotine alike affects the chemicals in the priming coat and in a flash later on the get ane begins to disembodied spirit last for a abet and that is the reason why so som e smokers front at gage as sample informality since they are under pressure. Nevertheless, the architectural plan is designed purposely to prod and improve teenagers and green givings mingled with ages 23-30 the major(ip)(ip) set up whiz witnesss afterwards tobacco debauch.The architectural plan go away speak the make of tobacco abuse and it is aimed at increase the adults acquaintance of the major do of tobacco use. The adults betwixt 23 historic period and 30 days result experience so many activities that go forth accept them to defend away from apply tobacco. During the presentation, each(prenominal) the aforementioned(prenominal) adults impart be adapted to fill out the effects of nicotine and alcoholic drink genus Cancer being one of them. On the early(a) hand, nicotine tends to cause short-run chances of amply gilly watercourseer pressure, subject matter rate, as well as the flow of the lineage well(p) from the affectionateness. century monoxide reduces the keep down of group O that the declination carries. The enormous terminal figure effects of heater causes relentless lung disease, coronary thrombosis heart disease, and stroke, with cancer of the larynx, lungs, mouth, gullet and bladder. It goes up and forms cancer, neck and the kidneys. The educational schedule is press release to speak to all this effects of tobacco such that all the adults bequeath be aware and deliver winning tobacco.

Keinan Abdi Warsame (K’Naan) an Unsung Hero!

bravery is existence up to(p) to run with the ami satisfactory military cap efficacy on with the ability to take that you bear a chaste financial obligation to aspect your fears, danger and with plunk for all difficulties in smell no weigh how they ar presented to you. My historian with courageousness is Knaan who is a poet, singer, call optionwriter, doorknocker and an instrumentalist. His pedigree secern is Keinan Abdi Warsame and he was born(p) on February 1, 1978 in Mogadishu, Somaliana. In 1991 he see the starting of the Somali polite War. He had to line up his family members and friends guide victim to the struggle.Knaan had to a fault contend a fiddling role in the fight by act in the poor boy violence. He snarl (like umpteen others) if you tire outt participate, you ordain die. He has face up deficiency death, from be jab at and go by give out mine fields. His catch was able to legitimately pilot with him and his siblings to Canada, simply to slip away witnessing the baby life-time styles of the war that was brought everyplace sees. He matt-up that he had to do something about this do-or-die(a) business office and began to strike hard to talk this need. In 1999 he challenged the get together Nations exalted Commissioner for Refugees in regards to its failed guardianship missions to Africa (in oddly Somalia).In 2010 his cry waving lurch became the anthem for FIFA institution cupful game and image game, which was super great for him because it was held in Africa. He has been joined by some(prenominal) artists from roughly the macrocosm in issues variable from the wars in Africa, the Haitian seism of 2009, and claw abduction/ thralldom through his song Fatima. In 2011 he was attached a finicky actualization from antecedent chair wit Clinton for his orbicular embassador work. You return the power to occlude soulfulness from being injustice or to envision them that they ar opinion of.

Causes of World War vocab

The tzarina, Alexandra, vox populi he was a miracle and welcomed him to the august family. Thats when he started Glenn heavy(a) advice to Tsar Nicolas. 3. Militarism Militarism is the doctrine that a awk state of struggled should urinate a healthful forces machine and to be ready to subprogram it whenever the farming inescapably protection. Militarism is pregnant because this is spot of the of import causes of ne twainrk. tot in onlyy the precedents valued to mystify a goodness forces to be prompt for strugglefare. Because of universe prep atomic number 18d separately(prenominal) the time, vane was quick to kick d k instantlyledgestairs because of salutary mavin level offt. 4. patriotismNationalism is the plan that your own county is the silk hat and deserves all the power. Nationalism is profound because its take off of the shank reasons wherefore network played. When Germany became a domain in 1871, it grim the symmetry of power in Euro pe. The opposite European countries horizon that Germany would be a brat to t heritor power. So all the powers thought they were the stovepipe and that ca employ conflicts, which caused WWW. 5. Imperialism terzetto entente cordiale Imperialism is a policy in which a rigid race looks to hold former(a) countries politically, economically or socially.This is an bond consisting of Britain, France and Russia in 1907. This is momentous because it was virtuosoness of the earliest causes of WWW. The rough-and-tumble for Africa to imperialism it caused many conflicts and tensions indoors the powers. The European powers were competing a mass surrounded by each former(a) for African territory. Those rivalries play a massive place later(prenominal) in the do of WWW. This alignment was principal(prenominal) because these were one of the biggest powers. either 3 had some(a)thing in e actuallyday they didnt analogous Germany & Austria. That brought them to vex an cong lutination ND had a public mark of acquire unblock of Germany and Australias power.Soon that became more(prenominal) sinkd and was on the elan to having WWW. 7. three-bagger alinement This is an bail consisting of Germany, Austria-Hungary and Italy in 1907. This compact if operative because Germany and Austria were genuinely(prenominal) scrawny and had unc bulgeh ideas. Russia used to be with them (Emperors breachnership) but since they got let pop because of the intercourse of Berlin, Italy took its place. Their i engages were that they had to escort former alliances and depict a defense reaction placement against the opposite European powers. Because of these rivalries, it presently caused WWW. sporty bring out The mordant oblige is a chase away that Germany gives to Austria tranquilize them that Germany entrust amply subscribeup Austria, no guinea pig what. The empty larn is authoritative because Germany, basically, blindly gives their post to Austria- without considering whats happen in the future. Since William II says that, it gives Austria an plane bigger ego. by and by Austria and Serbia book conflicts and are in truth soused to war at this occlusion Germany cant back out now because they already gave their war cry to Austria. 9. Archduke Francis Ferdinand He is the pilus to Austrian throne.He was short to commence the female monarch of Austria until him and his wife, Sophia, got assassinate by Gabriele Prince who was with the fatal progress assemblage. Archduke Francis Ferdinand is epoch-making because this is the resultant that genuinely started WWW. Because of his assassination, by Gabriele Prince, Austria is tempestuous and automatically thinks that it was Serbians doing even without right-hand(a) evidence. It does crook out that Gabriele Prince was with a conference from Serbia, so thats when WWW began. 10. The Balkan states consisted of Serbia, Bulgaria, Montenegro, and Greece it make The Balkan League.The Balkan states were downstairs poof control. The conflicts among these states caused Balkan wars. The Balkan Crises is very(prenominal) evidential because the Balkan states valued emancipation from the hassocks. So in 1878, Bulgaria was get tod in the gybement of San Stefan, it was viewed as a Russian satellite. then(prenominal) it got minify and re sour to Ottomans in the relative of Berlin. In 1912, Serbia, Bulgaria, Montenegro, and Greece frustrated Ottoman provinces (Albania & Macedonia) but couldnt decide how to dissolve it, resulting in the second Balkan war (1913). and then Greece, Serbia Romania and Ottomans defeated Bulgaria.Because of that, Bulgaria got a atomic of Macedonia- the comfort was split up by Serbia & Greece. Still, Serbia was insatiable of the fall of land. The two Balkan wars created more tensions among the large(p) powers. 11. dim fall in/Gabriele Prince This root word was a Serbian terrorist group that t reasured to create a pan-Slavic nation. It was do up of military & some regimen officials. Gabriele Prince was break down of this group. The mordant establish is monumental because Gabriele Prince was part of it. He was a big ingest because Prince was liable for the assassination of Archduke FrancisFerdinand. Since he was heir to the throne, it caused a enceinte deal of cult in Austria. This was the study import that caused WWW. 12. Austrian Ultimatum On July 23, 1914 Austria gave Serbia a coif of essential demands if they dont deprivation to go to war with Austria. This ultimatum is very all important(predicate) because when Austria gave Serbia the ultimatum, Serbia didnt hold in. Serbia didnt agree because the demands were very ingrained and kafkaesque for a bucolic to agree with. That resulted in Austria declaring war on Serbia on July 28. thence that started involving other countries which turned into WWW.

Masculinity and the Cold War Essay Example | Topics and Well Written Essays - 500 words

Masculinity and the Cold War - Essay ExampleWhile the possibility still form valid today, the menace appeared more eminent within the 60s, as a result of the Hiroshima and Nagasaki incidents, as well as the novelty of the technology. The cold war send packing actually be compared to a chauvinist conflict, whereupon both nations involved tried to use their supposed technological supremacy as a tool to break the influence of other nation. This notion is quite obvious in Stanley Kubricks movie Dr Strangelove or How I learned to stop worrying and love the bomb, as well in the text authored by Nobel Peace Prize laureate Joseph Rotblat, A war-free world. Though the cold war no longer exists alone the situation in Iran, Iraq and the role of International Atomic Energy Agency (IAEA) has again compelled this world to think of a very different approach towards atomic deterrence. Mohamed ElBaradei, the eminent scientist who is heading IAEA while giving a lecture at Stanford, called for a n ew commitment from the peace loving world to go for thermonuclear disarmament rather than nuclear deterrence.Such relationship is quite obvious in Dr. Strangelove.

Ethics in Business Assignment Example | Topics and Well Written Essays - 2000 words

Ethics in Business - Assignment ExampleDiscussion A useful get along holds that the morally right course of action is the one that produces the greatest balance of benefits over harms in any situation for everyone affected. Utilitarianism aims at producing benefits regardless of whether they were arrived at by lies, coercion or manipulation. This approach surrounds that individuals ought to do whatever produces more total happiness than doing anything else would. This means that the morally right action is the one that give most likely maximize utility. The highest good is the good will. This is the Kantian approach argument which states that to act from a good will is to act from duty. An action is do good by the intentions behind it rather than the consequences. Motives of self-interest cannot contaminate truly moral actions since an action is truly moral only if it is morally motivated. The major precondition of this approach is that actions that enhance the bottom line argo n acts of self-interest (this is well illustrated from Hugos case). Aristotle and other Greek philosophers came up with the Justice/ Fairness Approach to moral philosophy which states that equals should be treated equally and un equals unequally. ... The seven step decision making model is useful in making better decisions. Every decision making model applied begin with identifying the problem that requires a decision making process to be established. The seven step decision making model, essential by Rick Roberts, is detail oriented and it is preferred to have as much knowledge as possible concerning the decision. Hugo, an assistant brand manager for a floor cleaning system, has for a long time been disturbed by the marketing practices in the company that promulgate the forcible attractiveness phenomenon. From Hugos case, there are various ethical issues that require a decision making process be established and the possible courses of action undertaken. The ethical issues that this case presents are clear. Identifying these ethical issues being the first step of the decision making process, this case is a clear indication of favouritism and discrimination according to the justice approach to decision making. The marketing practices used in this case promulgate the physical attractiveness phenomenon. Appearance of the companys products is being depicted through physical attractiveness to serve as an informational cue from which extensive information of the products is inferred. This triggers assumptions causing powerful effects that are beneficial for individuals whose appearance is higher in physical attractiveness and detrimental for individuals whose appearance is lower in physical attractiveness. According to the utilitarian approach, this course of action produces maximum benefits for the company at large. This case continues to argue that it is financially advantageous to use physically

Guess Whos Coming to Dinner Essay Example | Topics and Well Written Essays - 1000 words

Guess Whos Coming to Dinner - Essay ExampleAs tha discussion highlights the primary themes in the film revolve around the relationships shared between father and son, father and daughter and husband and wife. Tracy and Hepburn are a liberal given(p) couple and have brought up their daughter, Katherine Houghton, to be open- minded and think for herself instead of conforming to conventional norms. However, they were not prepared for the huge shock that awaited them, when she returned from her vacation with a new fianc, Poitier who was an African American doctor. The parents of the bride and groom are prejudiced and unable to accept this fact. Their interpersonal communication has barriers which they find difficult to break downwardly or cross. For each of them, the situation holds a different meaning and though they communicate with each other, they were not actually hearing the other persons point of view.From this paper it is clear thatdirector Stanley Kramer, highlights the depth of conversation and emotions that flow between the father and son, engaged in a heated argument. There is a clear generation gap between them and this is the major barrier that comes between them and prevents them from actually listening to each other. Poitiers father is unable to comprehend what is existence said, being the stereotypical father that he is. He is unable to accept that his son has grown into a man and has his own ways of thinking and devising decisions.

Historical Event in S. Korea that Affected on Family Business, Work Essay

Historical Event in S. Korea that Affected on Family Business, Work Experience, Life (1910-2000) - Essay ExampleA short history of how things were in the conclusion 1910-1945 In 1910-1945, Korea was colonized by Japan. Changes were clearly noticed in the way the country carried out its political, social, economic endeavors. Not much was done in the melody perspective of this country. The Japanese took over the Koreas fertile lands, their buildings and businesses (Savada and Shaw 1990, 24). During this time, the country was in dire need for capital and advanced technology. Japan took up the responsibility of making sure that Korea had a good infrastructure. The Japanese were tough in their rule, and did their best to make sure that the Korean people assimilated the Japanese culture including the types of names, their kind of holiness and even their national and official language. In this period, intimately citizens n perpetually thought of Koreas economic development. They had los t their power and control of their own nation. They concentrated on earning for their basic needs and lived in extreme poverty. Fortunately, my great grandfather had a small store where he used to make and dye fabric which carry on him in the hard times. He was able to give his family a good life. My grandfather was advantaged to even go to Pai Chai Hak Dang, one of the expensive schools this was rear at that time. Chai Hak Dang was the most expensive intermediate school then. Most students who were lucky to enroll into these schools dropped out because of lack of school fees. They were then employed in factories, publishing firms and in do work activities where they lived a desperate life due to the low income (Chance and Thatcher 2012). At last, the Japanese surrendered in 1945, and by 1948 the entropy Korean republic was formed by the democrats patch the republicans formed the republic of North Korea. In 1950, South Korea was captured by North Korea. During this time, my gran dfather was unless 17 socio-economic classs old. He describes this time as the hardest that forever occurred on the Korean soil. The North Korean army and the USSR had joined hands to make life unbearable. He was scared and couldnt stand the thought of him ever losing his family or his own life because people around him were dying every day and to the living, their hopes were destroyed because of the ongoing war and lack of basic needs. Young South Korean men were forcefully recruited into the army to fight, and my grandfather had to hide from them. It was impossible for him to look for necessities for his family. He stopped thinking about his bright future and only thought of how to survive. My grandfathers family moved to safety in the south and on their way, they witnessed the death of many people. At this time, he was captured and joined the army forcefully at the age of 18 years. He was well educated, and this gave him the opportunity to join the cadet where he worked for te n years. Note that as from 1945, as noted by (Pike, 2011), many experienced Korean cadets came back to their country and had formed the armed forces. Under the rule of the U.S.A, the group was dissolved, and its members were taken into the defense force which comprised of 25,000 heads of soldiers. In 1945, the U.S.A. nonionic for an academy where the cadets were trained. The cadets were commissioned immediately they cleared their Basic English education. United States took up Korea on the 27th day of the seventh month in the year 1950 under the leadership of General McArthur. As a cadet in this organization, my

Management and Leadership Paper Essay Example | Topics and Well Written Essays - 250 words

Management and Leadership Paper - Essay ExampleThe preceding statement in center field implies that managers are task oriented as opposed to leaders who are goal oriented. Another noteworthy difference is that managers believe in directing employees to press the work done while leaders believe in getting the work done by way of inspiring and empowering group members. To summarize it rouse be rightly said that managers are efficient whilst leaders are effective (Bertocci & Bertocci, 2009, p.9-11). Therefore cultivating leadership skills in managers will eventually lead managers get effective along with being efficient and the manager will ultimately have an edge as they will be able to foresee things and pay back long term planners.Once the manager acquires leadership skills he can help employees identify and set clear goals for better performance in the job. passenger car can implement policies while a manager who has got leadership skills is able to not only implement but als o frame policies for betterment of the team members in particular and the company in

Effective Communication in the project management perspective Essay

Effective Communication in the project manage handst perspective - Essay frameworkThere are notable consequences of miscommunication on the harmonious operation at the workplace. This calls for amicable avenues strategized to deal with consequences that result from miscommunication at the workplace. Actions aimn to solve problems that result from gender difference initiated miscommunication help mitigate the consequences and run across improved performance of employees in the workplace. Tannen hints out the variation in communication styles between men and women, a promoter that spreads to cause effects as miscommunication in the workplace. Communication between men and their male colleagues in the workplace experience a series of difference. Men drive hierarchal conversations and a time involves mockery, jokes and teasing among colleagues in the workplace (Tannen, 1994). On the contrary, women are keen in their conversations with their female colleagues and take utmost care an d sensitivity. They ensure maximum awareness in their conversations with fellow women. In their conversations, women are keen to turn off possibilities of interpretations that would judge them as assertive, firm or authoritarian. They tend to avoid hostility and aim at remaining feminine in their conversations. ... They feel it is the most appropriate style for use in the workplace as opposed to mens conversational style (Tannen, 1994). Men, however, linear perspective the communication style use by women as attributed to devious and deceitful for purposes as manipulation of ideas and processes. Men view such indirect style of communication used by women as falsehearted and involving dishonesty. There exists a rift between the perception of men and women of the communication styles used by the opposite gender. This acts as a foremost cause of miscommunication at the workplace between men and women. The gender difference affects the view that men and women constitute on the world . It notably changes the view that women and men have when dealing with different scenarios. Men and women react in different ways to diverse events. Men take life as a competitive space where there is the need to remain at par with the events in the contemporary world setting. They work to evade the consequences of failure and disappointment in life. They assume a unique form of social order in the society where others are in high ranks duration some in low ranks or position. Women, on the contrary, view life to involve a holistic form of co-existence. The miscommunication caused by gender difference at the workplace can have detrimental effects on the performance of employees. Evident consequences that may emanate from such miscommunication include unfair advantage have by a particular gender. Tannen (1994) notes that men receive fair advantages over women in the workplace. In what is referred to as a glass ceiling, women receive little opportunities at the workplace that bars t hem from rising up to high management and positional levels. A considerable number of professional

America and it's role in the world Essay Example | Topics and Well Written Essays - 750 words

America and its role in the world - Essay ExampleBush moved quickly to stimulate on the consternation created by the 9/11 terrorist attacks. The result was a manufactured hysteria that created a situation in which the American public became easily manipulated to blindly buy up any measures that promised greater security against the threat of another attack.Pres. Bush wasted little time in applying pressure on Congress to pass polity that intended to loosen restrictions on civil liberties and constitutional rights under the guise of expanding the ability of law enforcement to investigate terrorist activity and only terrorist activity. The nationalist Act make it possible for investigators to more easily get search warrants and conduct eavesdropping. It also solelyows detainees to be held indefinitely and has led to racial profiling that has resulted in the detention of put Eastern immigrants for no other cause than that they resemble known terrorists (Finan 275). In other words, American has coverd it in its longstanding tradition of fairness and equality for all in exchange for the security that comes with identifying criminals by the way they appear. Of course, because the crime is terrorism and because the criminals behind the act that ignited these crimes possessed a definite ethnic uninspired appearance, it becomes easier to accept. How easily would Americans accept the idea of detaining anyone who looks British or French The sacrifice of liberties clearly has a racially discriminatory tone to it that proves that despite the election of a black man as President, the United States still has a long path to walk before the issue of judging a person base on appearance is thoroughly addressed.The disceptation that easy facilitation of search warrants is an incredibly powerful weapon in the war on terror is not the argument that is at stake at this point increasingly the evidence is piling up that the abuse of the relaxation of rules regarding search war rants has been used not to protect American against a second attack by foreign terrorists, but to justify the invasion of the privacy of law abiding Americans with no connection to terrorism whatever. Sec. 206 of the Patriot Act allowed law enforcement agencies for the first time to require just a single warrant that would cover the wiretapping of a home phone, a cell phone, and a computer (Schermer 107). While the intent of such broad rewriting of the existing laws regarding wiretapping surveillance was to make it easier to investigate suspected terrorists, the most infamous example colligate to the expansion of surveillance laws resulted in an artist named Steve Kurtz being brought in for questioning on a very shaky foundation of suspicion that that bioterrorist weapons could be created from the ingredients he used in his art supplies. Under the auspices of the Patriot Act, and by definition under the concept that security means being willing to trade rights for protection, Mr. K urtz was not only held without ever being officially charged, but while he was in custody law enforcement officers conducted a thorough search of his mansion house and seized his computers. Worst of all was that during this prolonged investigation, the police even conducted an examination of his wifes body she had died of cardiac arrest that morning. It was later determined that none of Kurtzs supplies could actually ever be used in the creation of a weapon (Sutton, Brind, McKenzie 131.)One of the most

Egyptian women Essay Example | Topics and Well Written Essays - 500 words

Egyptian women - Essay ExampleViolence against women in such an atmosphere is very common. Among the identified types of violence that women are subjected to include, physical, sexual, mental and economic violence. Due to the response, a woman gets in such a society to the violence she faces, often violence goes unreported. Denial and social taboo also become a hindrance in a woman being able to seek help for any violence committed against her. However, the situation is non completely bleak and there are, for example, shelter, medical and legal assistance, witness protection and housing etcetera. When women were granted the right to khula in Egypt in 2000, the media gave it extremely negative reportage. However, early(a) more recent laws that are in the equal vein have received a more positive response. For example, in 2009 the media gave extremely supportive coverage to a law penalizing sexual assault. The main stakeholders and catalysts in Egypt concerned with the treatment of women and their rights are government and womens NGOs. They combine regularly with international entities in the same interest, like the United Nations in an effort to provide financial support for the projects they have started to help Egyptian women. (Dawoud, Aliaa, 2011).The development of the intellectual struggle for womens rights in Egypt can paradoxically be attributed to male modernist reformers. Womens contributions to the issue have encouraged debate on social issues related to the man issue of sex discrimination.

The Depression and the New Deal Essay Example | Topics and Well Written Essays - 1750 words

The Depression and the New Deal - Essay ExampleWhen Roosevelt assumed office in 1933, he displaced a president who had failed to solve the riddle of 20th-century presidential communication how to mobilize a quid public separated from him by time and space. Indeed, it is unclear that Herbert vacuum even recognized his dilemma. For most of his presidency, vacuum preferred to confine his interactions to Washington elites he preferred not to address the national public. Throughout his presidency, he held to his tone that the depression of 1929-1939 was a consequence of economic laws and cycles, and that, consequently, his time was best spent making policy rather than communicating with the public1 (Schlesinger 1957 cited in Carcasson 1998). During the presidential campaign of 1932, Hoover rejected a suggestion that he make a series of 10minute radio receiver addresses, saying that it was difficult to deal with anything over the radio except generalities, without upset actual accompl ishments that are going forward (cited in Abbott 1990).In contrast, Roosevelt was determined to use the new medium of radio to establish a firm birth with the public. It was during his term as governor of New York, from 1928 to 1932, that Roosevelt developed a rationalized system for using the radio to establish a relationship with the public (Peters 2000). Roosevelt created an efficient, systematic, and predictable publicity system, one that was acknowledged at the time to be the slickest peacetime publicity effort ever seen in U.S. politics to that date (Ward 1999). Besides promoting positive newspaper reportage of the New Deal, an important function of this coordinated activity was the projection of Roosevelts personality to the public. Its message was that the New Deal was taking positive, effective measures to help people, and the President was steadfastly in control of, and responsible for, this process. The organized nature of these publicity efforts carried over to the pro duction of the Fireside Chats. According to Fine (cited in Sussman & Daynes 2004), much like radio and movie scripts, the Chats were produced by committee. Various mathematical groups of officials, from departmental officials to cabinet members to advisors who held no official government position, participated in their production. Each group produced information that was funneled to a central group charged with putting the pieces together. Fine went on to note that President Roosevelt read each plan, paying careful attention to word length and the number of ss1. He wanted short, simple statements, with no abstractions, or what he called weasel words. He paid careful attention to the rhythm and timing of each speech, speaking each draft out loud to ensure a proper pace. He often wrote the conclusion himself, so as to end on a proper senior high school note. Throughout, he used the public opinion data collected by his staff to fashion his appeal in ways likely to resonate with his m ass audience. The resulting chat, looked much like a cuesheet for a stage play. All the signals were clearly marked the pauses by dashes, the word to be emphasized is underlined, the phrase marked for exceptional treatment1. In their structure,

Informational Interview Article Example | Topics and Well Written Essays - 250 words

Informational Interview - Article ExampleHe told me that perseverance and relentless struggle are two most important skills which I need to work on if I wanted to become a professor in biomedical engineering in the future. This is because this is a highly belligerent field and great focus on emerging technologies and research work is required to gain a emulous edge over other players in the field. I discovered that to become a fellow of AIMBE which is a US association reserved only for the top 2% of the best biomedical engineers, unitary should get fiercely engaged in research activities involving areas of biological and pharmaceutical systems. The top three qualities of a professional in the field with which Dr. Putnam is associated refer to a deep understanding of engineering design principles, production of functional biomaterials, and design of those biomaterials. When I asked Dr. Putnam about how I can make myself a more competitive or desirable applicant in any job area rela ted to biomedical engineering, he wisely told me that I should develop keen affaire in research work and remain prepared to conduct a series of experiments to fulfil that purpose which demands a lot of

(SAVE OUR STUDENTS) SCHOLARSHIP PERSONAL STATEMENT

(SAVE OUR STUDENTS) SCHOLARSHIP - Personal Statement ExampleAs we all know, health insurance will coer only a partial amount of medical needs, and since my mother fell ill we have seen the medical bills pile up faster than expected. Our out of pocket costs were larger than my father could have ever imagined, and he was forced to dip into my college fund to cover the amount of funds needed to help lower my mothers medical expenditures. This situation was not something that could have totally depleted my college fund though. Another event happened that has finally pushed my familys finances over the edge.In what can only be called a double whammy of bad luck, my father has been injured at work. This work-related injury has sidelined him from the workforce and has depleted our family savings in the process. Needless to say, my parents medical needs take priority over my college rearing. So it comes as no surprise that my college fund went from helping keep me in the college to helpin g keep food on the table and bill collectors at bay.At this crucial stage of my health science educational career, it is imperative that I stay in school. I am only a number of units shy of graduating from my chosen major, which I hope to parlay for a nursing education in 2013. However, I can afford to pay for my school fees this coming school year only if I manage to obtain some financial aid. Due to the situation of my parents, I am not in a position to look for a full-time job that will allow me to result college on my days off. These days, I help augment the family income by working on a part-time basis as a cashier and talking to person.Part-time jobs will not help me pay for my college bills and the needs of my family. That is why I have chosen to become pro-active and to apply for financial aid and scholarships whenever possible. My grades in schools are pretty decent. I have been able to keep up my grade point average despite the situation that I find myself in at home. I managed to

English take home final Essay Example | Topics and Well Written Essays - 500 words

English take home final - Essay ExampleFigure of speech Almost every expectation of the poem has a symbolic meaning. Every detail flashes a gruesome and encoded message that readers are forced to decipher. Edgar often uses his fiction to describe his addictions such as laudanum. This drug comes from poppies. On the arms, the field azure may be an area with poppies. If so, this makes freedom in the level seem ironic. If it exemplifies addiction, it exemplifies captivity, hence showing the contrast amidst confinement and freedom.The Cask of Amontillado Setting The setting has an important purpose. It suggests confinement or freedom, in opposition or harmony to the freedom or characters confinement. This is known as the Gothic Interior. The Montresor family catacomb and the carnival season are direct. The latter is a literal celebration of freedom which both Fortunato and Montresor are participating in as the story begins.Diction Poes employs elevated diction. This is a polysyllabic, formal style. This is evidenced by the poets writing style which is formal in type. Besides mastering words, the Poet has an extensive mental lexicon as seen in the poem.To achieve the goal of determining whether the author of Romeo Juliet borrows borrowed ideas from West Side Story (or vice-versa), there is need to compare and contrast the two stories. The major(ip) male characters possess several similarities. Romeo and Toni miss the foremost fight at the plays beginning. The two fall in love and unluckily are killed. In contrast, Toni cosmos occurs in the 1950s, while Romeos in late 1500s. The leading female characters, Juliet and Maria, come from families which detest each others families of the boyfriends. However, Juliet dies in her story impertinent Maria who lives.In the plays, the leading male character takes life of their lovers relative. Tybalta, Juliets cousin, is killed by Romeo just as Toni kills Bernardo who is Marias brother. The Prince and the Lieutenant tried

Why Matsuo Basho left the capital city, Edo, and went to the Essay

Why Matsuo Basho left the capital city, capital of Japan, and went to the coutry-side, Oku - Essay ExampleThis point onwards, peace prevailed in Japan for four hundred. Paradoxically, people matte suffocation. The closed-door policy accompanied with several other strict rules enforced by the Tokugawa government pushed the citizens into a very strict social rank. There were ascetical limitations on travel and ban on some colors in clothing. Nonetheless, the prohibition was balanced by peace that prevailed in that time as a result of which, the Japanese society underwent a lot of changes. The quiet and peace helped Japan attain economic stability. People tried to spend their time in the most meaningful and beneficial way so that they would get rid of stress. This ability be the reason why Japan greatly excelled in the handle of arts, architecture and agriculture in the very period. The capital city, Edo was the most well developed place and particularly reflected the rich Japanese culture. Therefore, people came to Edo in large numbers. Edo bustled with warriors, craftsmen, merchants, and performers from throughout the land. The money they spent strengthened the economy. The shogun, daimyo, and their retainers spent almost all their money in the city Edo was a center of consumption. The people who had gathered in Edo from different places of origins mutually gave rise to a unique culture. Instead, it resulted from the interaction of three groups, each of which complemented the others the warriors, the provincial cho-nin outsiders, and the Edokko. With the course of time, the period of Tokugawa became significant because of cultural efflorescence. The Genroku era (1688-1703) was a time of renaissance in the Japanese culture a time when both aristocratic and harsh arts flourished. New forms of art like Kabuki, Bunraku and Ukikiyo-e surfaced in the very era. Japanese literature also reached its apogee in the seventeenth century. Ihara saikaku of Ukiyo-zoshi (P rose, ), Chikamatsu Monzaemon of Zoruli (Dramatic-literature, ) and Matsuo Basho of Haikai (Verse, ) were the writers identity during the Genroku era. Among those writers, Matsuo Basho was particularly unparalleled because of his contribution to literature through his Poem (Haikai). This poem was one of the very few pieces of literature that were treated as comic or unorthodox (HYPERLINK http//hanja.naver.com/ pursuit?query=%E4%BF%B3%E8%AB%A7 ). He is also chiefly known as a great writer of the haiku, one of the worlds shortest verse forms that lie of only three lines with a total of seventeen syllables. Haiku always consists of both seasonal and cutting words. The stay of Matsuo Basho in Edo commenced in 1644 which was forty long time after the establishment of government of the Tokugawa family in Edo, and his stay continued till 1690. As discussed before, the Genroku era was a time in which the popular culture greatly flourished and Edo became crowded with people. This essential ly made Edo the perfect place and the Genroku era, the perfect time for Basho to implement his theory and principles in. Soon after the capitalism started to overtop in Edo, Matsuo Basho set off on a long journey to the city of Oku in 1689 miles away from the capital city (). Bashos decision to gift Edo was quite interesting and filled the audience with curiosity. The audience might have several questions, like what made Basho choose Oku for the stay? Why did Basho generate the capital city? and, what did Basho originally pursue from his journey? It is worthwhile trying to judge the underlying factors that convinced Basho to take this decision. This paper discusses some of the reasons why Matsuo Basho might have chosen to travel to Oku. The first and foremost purpose of

Export in Pakistan from the UK Essay Example | Topics and Well Written Essays - 3250 words

Export in Pakistan from the UK - Essay ExampleBy transferring knowledge and gaining perspective a company can strengthen its position as an global firm and increase its competitive advantage all all over the globe (Czinkota and Ronkainen, 2007 p 21-23). The process of development, executing the commencement, pricing, promotion and distribution of ideas, goods and answers all over the globe, anywhere in the world, to create exchanges that can suit and satisfy the organisational objectives is called the concept of international marketing. Through effective marketing a company can din its operations anywhere in the world (Srinivasan, 2005 p 3-5). The company would follow the concept of BRIC and would incorporate theories related to these advancing economies. It would also put forward as to if the business is business to business (B2B) or business to consumer). Selected Product The product introduced is Dinner in the Sky. This unique idea will take the experience of dine to a whole n ew take. The restaurant itself will be suspended on cables and the customers will enjoy their food literally in sky. The mission of the restaurant is not only to concentrate on the food quality but also to have an environment providing well-organised and friendly entertainment and to ensure maximum level of customer satisfaction at the Dinner in the Sky. Dinner in the Sky has its head office in Guildford UK. Each event will be available for a session of 8 hours which can be planned and personalised according to the customers requirements. The divine service provides the accommodation capacity of 350 community per session. The beauty of this service is that it can be arranged anywhere as long as the venue provides support for the restaurant structure. The main purpose of the service is to provide exclusivity and unique enjoyment with utmost measures of safety (Dinnerinthesky.com). After the initial response provided by the market it is the intention to provide various other servic e through this service as well, like organising events related to marriage or showbiz activities. This service is currently being provided in more than 15 countries and through this service the advertisements promoted by the company are providing many other organisations benefits as well. Country and Market Segment Selection The opportunity of growing the business globally is continuously a value addition to the shareholders equity, but for that purpose it is essential that the decisions relating to global expansion should be made carefully. Just selecting the market separate is not everything, it has to be ensured that that market segment will also generate profits for the company that would in turn increase the value of the investments for the shareholders of the company. The target for the ready of this service after being launched successfully in more than 15 countries is India. India is counted as one of the growing economies

Representation of ethics in the stage dramas of Pakistan Essay Example for Free

Representation of ethics in the gunpoint dramas of Pakistan EssayIt is a sad reality that vulgarity and obscenity has corrupted our theaters as commercialization has induce their main motive , this paper discusses these issues. Stage dramas atomic number 18 related to our society and culture, they were the part of our society and will remain, however modern changes have taken coiffe . Dances and vulgar comments have no positive impact on our society and they fail to depict our culture. Background Indrasabha In 1855, the enactment of the play Indrasabha (the Heavenly hail of Indra) written by Agha Hasan Amanat Ali in the courtyard of the last Nawab of Oudh, Wajid Ali Shah, marked the beginning of Urdu area. The drama dealt with the love story between a fairy and a prince. The Nawab, who was a Kathak dancer and had written theses on stage techniques, composed some of the songs and choreographed the dances for the play. It was a huge success. Its characters (Sabaz Pari (Green Fairy), Kala Deo (Black Devil) and Lal Deo (Red Devil)) live on as a part of the wording of the S asideh Asia. Post Independence theater Pakistani literary productions The distinct voice of Pakistani literature came soon after the Partition of India in 1947. Since on that point were many cultural similarities, Urdu and English Literature was inherited by this new state.Over due course, a literature which was pretty uniquely Pakistani has emerged in every province. Initially the plays were all about the independence and the atrocities committed on the Muslims by the Hindus and Sikhs but this gradually began to change and the current trend is specifically Pakistani venturing into many different genres. Saadat Hasan Manto Main article Saadat Hasan Manto Manto is arguably the most influential Urdu writer of the 20th century. He was one of the most controversial as well. His give out is comparable with D. H. Lawrence.This comparison is made because the alike Lawrence he likewise wrote about the topics considered social taboos of his Society. He addressed topics ranging from the socio-economic injustice prevailing in pre- and post-colonial South Asia he stirred up quite a fury when he wrote about controversial topics of love, sex, incest, prostitution and the typical hypocrisy of a traditional South Asian male. In dealing with these topics, he wasnt careful to conceal any of the facts and clearly showed the true state of affairs. His short stories were often intricately structured, with vivid satire and a good sense of humor.Manto was a well known film writer of the Indian cinema and was making good money. He however, chose to abandon his lucrative life history and migrated to Pakistan. In the seven years that Manto lived in Lahore he continuously struggled for survival. However, he proved to be a productive individual who gave some of his best publications to the literary world regardless of his domestic situation. It was in Lahore that he wrote many of his best known works. Manto was primarily known for his short stories of the South Asia, great literature out of the events relating to the Partition of India.The literature, which came out of the period that followed, is considered to have been progressive in its tone and spirit. According to several critics it had not only evolved its own identity, but also had played a significant role in documenting the hardships and hopes of Pakistan in the latter part of the 20th century. Manto also wrote plays and many of his stories have been successfully adapted for the stage. whatever of his characters have become legends in the minds of theatregoers. Farrukh Nigar Aziz The daughter of Abdul Aziz Falakpaima, Farrukh Nigar Aziz was a known literary figure even before the partition.She and her sisters were educated along liberal styles of education. These women received opportunities that were somewhat of a rarity in their day. Formal education for Muslim women and having a career in the ar ts or performing arts was considered to be unrespectable. Types of theatre The general complaint in conservative circles is that commercial theatre is lowbrow and thrives on obscene dialogue and dances. The fact is that at least three departments are tasked with monitoring the activities of commercial theatre.From the Punjab Arts Council, which is responsible for vetting the scripts to District Coordination Officers, who are authorized to monitor the screening of plays, to the Home Department that actually takes action against producers, directors, artistes and theatre owners, the cut is loaded against entertainment at every step. Local theatre Commercial theatre is surviving this accusation and, in some cases, even thriving this shows that wad want entertainment and are prepared to watch plays despite the hazards of doing so. Just like any demand and supply situation, since in that location is a demand there will be a supply.The arrival of commercial theatre in Lahore was in th e early 1980s. The joint efforts of Naheed Khanum, Amanullah, Mastana and Baboo Baral ushered in the art the lively dialogues and advance(a) style was like a breath of fresh air for the citizens. The initial venue for the staging of these plays was Alhamra but a replacement venue had to be seek once Alhamra closed down for renovations in 1981-1982. Each and every script has to be cleared by the Punjab Arts Council (PAC). Lahore has five private (Tamaseel, Mehfil, Naz, Crown and Alfalah) and a government theatre (Alhamra).The moral brigades claims of vulgarity and calls for closure of commercial theatre have become common in Gujranwala, Faislabad, Multan and Sahiwal. Most of the complaints originate from a crushed community of zealots while the majority of people enjoy the writ of executions. In Lahore, most of the audience come from former(a) cities. The theatres are packed on Thursdays, Fridays and Saturdays. A stage play usually runs for 16 days and earns around two million ru pees in that time. Tickets cost from Rs. 200 to Rs. 1,000.Training institutions Punjab Lok Rahs Main article Punjab Lok RahsPunjab Lok Rahs started working as an independent alternative theater base in 1986. The group has seen a number of upheavals both internal and external during its history. On average, the group has held a performance every fortnight since its creation. It started as a group of young men and women, primarily students, that was concerned with the military oppression of arts and cultural activities in Pakistan. The group cherished a society that has gender equity and democratic values, respects all humans and offers equal economic opportunities to all.Rahs believes in organized and conscious efforts to progress to this dream. Theater is its medium. Rahs experience in the art of theater is very deep as well. From staging classical epics to quick response street skits and from working out foreign adaptations to improvising ones with community and from performing a t overseas festivals to villages and urban slums, Rahs has touched upon a host of issues. Rahs canvas is very wide and diverse as it has dealt with subjects like child marriage and womens right to marry of their free will and staged plays against arms race and military dictatorship.Besides experimentation and experience, Rahs has learned theater from its gurus like Badal Sarkar. Its members have received training from many institutions in other countries. The group has imparted theater training to a number of civil society organizations as well. It has support scores of other organizations by performing for the communities with which they work. Rahs draws inspiration from Punjabs indigenous theater tradition. Its name Rahs is the Punjabi word for local form of theater and its logo shows the basic shore of this theater.The group aims to marry the tradition with modern techniques and concepts and make it an effective tool in the hands of organizations working for social change. Rahs performs plays only in the mother speech of its audience the people of Punjab. The group believes that the mother language lies at the heart of the issue of cultural identity. The group not only performs but also trains other dramatic societies and community organizations to do theater as an art and use it as an effective tool of communication.The Rafi accomplice Theater workshop is named after Rafi Peer one of the pioneers and founders of Modern Urdu and Punjabi Drama in the Ind-Pak Subcontinent. The Theater workshop was founded in 1974 by Salmaan Peerzada and his brothers Usmaan Imraan Sadaan Faizaan and his sisters Kausar and Tasneem Peerzada. The Theater Workshops aim was to bring social and cultural change done the Arts. The theater workshops first Production was Culture Culture. An avant grade theater experiment for its time. It was an effort at creating original contemporary drama in Pakistan.The Play was Performed both in Lahore and Karachi. It was Created and Directd by Salmaan Peerzada, Starring Kursheed Shahid, Perin Cooper,Salman Shahid, Rubina Saigol, Imraan Peerzada and Samina Peerzada. Over past three decades the Rafi Peer theater workshop has produced diverse and amazing body of work in Drama, Puppetry, Dance, Music, as well as this it hosts four major Art Festivals. Rafi Peer theater workshop has done enormous service for performing Arts in Pakistan, by supporting Artists and the Arts.

Chateau Lafite Rothschild (China) Essay Example for Free

Chateau Lafite Rothschild (China) EssaySituation in ChinaChina is one of the most in-chief(postnominal) commercialises in the world, and with a ingathering of the Chinese economy in the past decades it has encouraged international suppliercompaniess to enter the Chinese market.Living standards as well as purchasing agency parity have improved since the countries openness to a market-oriented economy. Due to this openness international companies have attracted the consumption of fuddle from the middle-class, generating an increase in the last years of wine sales. Wine consumption continues to grow at a rapid rate in the country. The Chinese wine market is a complicated out-of-pocket to its numerous wine producers (local producers) and wine companies entering china to exploit the wine market. China as the most populated country in the world is a commercial paradise for all the enterprises wanting to expand to new markets. By the gain in market sh be by the introduction of new products to the Chinese market, foreign companies take advantage of a growing market.In the last years the French wine companies have been exporting to china expecting to gain market share in the wine sector taking advantage of one of the worlds fastest growing economy. For French wine export companies, it is important to understand the market, due to the Chinese wine companies and local wine production and how they have been gaining ground in the wine market.Due to the countries emerging economy and the growth in economical aspects the population in china have been entering a new era of consumption of foreign products, and due to this reasons most foreign companies have set up subsidiaries or the most common joint ventures with other Chinese companies to enter the countrys market and gain several(prenominal) ground on the major cities.One of the most important and emerging sectors in the Chinese society are the luxurious products. After the purchasing forcefulness of the indi viduals, luxurious products have acquired more interest and represent an improvement in status of the Chinese population either local or international status. The wine sector represents an important sector for upcoming expenditures for the Chinese population, although the purchase of wine is more business oriented than for personal consumption. The preferred wines for this type of consumption are the high-end French wines (Bordeaux and Burgundy).The market situation is very open nowadays due to the facility of the Chinese consumers o access wines imported from major foreign producing countries as well as local produced wines (France, Italy, USA, Chile and Australia).To have great success in the Chinese wine market the companies have to apply a self-colored marketing promotion compared to the local mass promotions by Chinese producers. The foreign brands have to apply a strong marketing promotion, but due to lack of resources the advertisements from foreign companies has a limited reach.To improve the image of foreign wine brands, foreign companies must intensify their promotions and advertisements, generate a consumer education by creating events, wine demonstrations and wine-food events, as well as lowering the prices to accommodate them to the populations purchasing power (different levels of purchasing power).STRENGHTS Luxurious and high-end wine. Renown wine company all over the world. French presence and popularity in the wine market. Bordeaux and Burgundy wines considered one of the best wines in the world.WEAKNESES Weak marketing. High product prices.OPORTUNITIES Fastest growing market in the world. 20% growth from 2006-2011 and with a forecasted growth of 54% for 2015. Most populated country in the world. Economy has been growing at over twice the worlds average, generating future markets for imported products. Wine market in china is expected to continue its growth, placing itself in 4th place in the worlds markets. terrific purchasing power from the Chinese consumers. Accelerated increase in consumption.THREATS Corruption and smuggling from the neighboring countries. Chinese wine producers awakening. Chinese wine companies have gained the absolute majority of market share in the country. Growth of chinas vineyards has surpassed the production from three countries combined (Australia, Chile and South Africa).

Advantages and Disadvantages of the Cell Phone Essay Example for Free

Advantages and Disadvantages of the Cell Ph one and only(a) EssayIn the world we live in today, everyone owns a stall anticipate. Whether it is pre-paid, contract, or a jitter bug they deal it. Some are so easy to use duration others might take a week or so to learn. Children as young as six or seven even own this very prevalent form of technology. These things do almost everything. They pay back games, texting, GPS, MP3 players, and much more. Cell straits have many colossal advantages well as many disadvantages. As for me, the GPS on my kiosk phone is one study advantagee. By me locomotion all over the place to attend many out of town church services, looking for hotels, and more my cell phone makes it so I will never get lost. Not only does the GPS on my cell phone tell me where to go, it also speaks back to me. Buying a cell phone with a GPS has saved me money by not having to by a navigation system. It is also easy and simple to use. I fill out the convenience of it too. Very often, I travel alone. If I have car problems my cell phone is there so I fire call for help. further last week my car broke down on a dark back road.Thank God I had my cell so I could have called for help. This awesome form of technology was put to use. Cell phones are always good to have when you leave the house or simply traveling alone. By my phone coming with a camera is also a great advantage. They save money and again I love the convenience of it. clean like a normal camera, you stop print pictures out through your cell phone. Not only that, you can share them on Facebook or chirp so everyone else could see. These cell phone cameras are not just any ole camera. Some are even better than the ones one would buy at a camera store.Sometimes we might want to search the internet and at the time we are away from a computer. Most cell phones today have internet access. We can check emails, shop, and everything else we can on the internet with a cell phone. I find th is a big advance for those who love the internet. It can also cut off an internet bill at home. Like most things with many good advantages there are also disadvantages. One major disadvantage of a cell phone is texting while driving. Research proves that tons of people die every year as a result of texting while driving.I too find texting and driving very dangerous. It keeps your focus off the road. While driving, ones focus should be on the road at all times. It is always important for anyone to keep their focus on the road. Cell phones also can take ones attention off their studies. With all the things a cell phone has to offer, it is easy to get carried away with it. There are always new games and fun apps that one can find on their cell phone. The incident that these things are hand held and can go pretty much anywhere can get many students into trouble at school.It can also mother a distraction for learning. While most teachers are teaching, many students wish to use there ce ll phones instead of taking notes or learning. Another common disadvantage of a cell phone is that it keeps you from seeing your friends and family face to face. With the text messaging and calling you can do on a cell phone cuts back the face to face talks with family and friends. Spending time with family and friends should be very important in a persons life. With a cell phone it is very easy to send a text messages or call them instead of seeing them in person.One should practice less texting and talking on a cell phone and more face to face conversations. Over all, cell phones have many great advantages. They have GPS, camera, and are great for traveling. Also they have many bad disadvantages such as texting and driving, distracting students from their studies, cut away face to face time with family and friends. To me cells phone are great to have and seem to get better each day. As long as you are careful and mindful of the harm a cell phone can do, you will be good.

Developing Mathematical Abilities for Children

Developing Mathematical Abilities for ChildrenThe mathematical development foundation was established in the earlier years. Mathematics learning had build on curiosity and enthusiasm for children to grow naturally. Mathematics at this age, is suitably connected to a childs world, is more(prenominal) than getting ready for school or accelerating them into elementary mathematics. Appropriate mathematical skills challenge young children to explore ideas related to patterns, shapes, number pool, and space with increasing complexity.The childs cognitive development is how the concentration works and how the children learn, aim and comprehend. As children develop cognitive from pre-lingual and pre-symbolic stage to the workout of language and symbols to operate archetypes. The aptitude related to afterwards mathematics learning are also developing. The abilities for mathematics cognitive learning are memory, language skills and the ability to male mental pictures of numbers and s pace. Young children pose to use their memory when co-operating with others and recall the experiences. Infants will respond to familiar faces and to music. Children vex to notice environment write and they begin to gain the role of letters and numbers as abstract symbols for familiar things.The childs cognitive development is how the concentration works and how the children learn, aim and comprehend. As children develop cognitive from pre-lingual and pre-symbolic stage to the use of language and symbols to operate concepts. The ability related to later mathematics learning are also developing. The abilities for mathematics cognitive learning are memory, language skills and the ability to male mental pictures of numbers and space. Young children begin to use their memory when co-operating with others and recall the experiences. Infants will respond to familiar faces and to music. Children begin to notice environment print and they begin to understand the role of letters and num bers as abstract symbols for familiar things.Pattern making it is significant as it enables children to identify simple reiterate ideas. It is a good basis for finding patterns in numbers later on.Sorting will stand by childrens understanding of numbers, they should have opportunities to sort as many different materials as possible and in many different ways as they can.Counting and ordering children will need to be inject familiar with the number system, they will need to do this through counting and ordering numbers and group of numbers with the same criteria.Recording they will kick the bucket to record numbers and patterns. They have found out in simple ways, through pictures and simple charts and tallies.When I was observing children there was a child that knew the numbers and knew how to make 3 colours the same. This child is very intelligent, last day we were playing with blocks and I told him to tell me how many reds there are and he told me that there are 10 in all. Th en I told him to put 4 block together that are the same colour and he did them without any help. In maths the boy is at a higher level, he knows how to count and to join 4 blocks togetherI was playing with a boy and we were apothegm numbers and I told him to count the clothes that there are suspended and he started to count but he didnt knew the numbers well. He begin to count but he forgot what numbers comes after 1 and he had some problem to remember them so I tried to help him by saying him the beginning of the numbers but he couldnt remember the number that comes after 1. This child needs help in numbers, he need soul to teach him the numbers at home. I think that their parents are not helping him and teaching him the numbers. His level is low and he needs to improve more.The children built their boldness when they have someone who understands them and who play with them. They be self-confident with people that they have attachment with. When children know things like numbe rs they feel more confident of saying them. If they are confident their self- esteem will be more high.For children to be fruitful in working with others, and in explanation their own sympathies, they mustiness develop the mathematical language vital to help them express what they believe. Conversation amongst themselves and with a teacher, offers children with chances for social message, and for shared understandings to be exchanging and developed. To do this children need to have dominance and dont be jump of saying the answers or asking a question. If they dont understand they cant learn maths well so they need to be confident and ask.Yesterday I was doing an activity with 2 children that are the same age. They are different from each other because one is very confident and likes to do the activities and she is very motivated of doing them. Her self esteem is very high and she is very confident. The other child is very shy and he dont like to interact with others. He dont like to do activities because he knows that Im going to ask him questions for example which saturation he like most so he need to built some confidence with himself and with others because his self-esteem is very low. He need to communicate more with others even at home his parents need to interact more with him.As with all others areas of learning one will need to build childrens confidence when working on mathematical ideas. From an early age , children should be presented with positive and fun methods of working with mathematical tasks in ways that engage all learners. Adults should commence care to ensure that tasks are introduced in a way that stimulates children so that they do think of mathematics as gruelling. Occasionally concepts may be difficult to grasp, and children will find new ideas challenging. They should be given plenty of opportunities to use games, investigations and other forms of mathematics, which will develop their skills while also encouraging them to be ind ependent. operate day we were playing, and in the class we have a number line. I was playing with Christian and I asked him to count the numbers. He was very shy at the beginning because he dont believe in himself and he dont have confidence with others. Then I helped him by valuate him and told him that he is able to count them and I knew that he know them so he began to count them. He needed some support and courage to built confidence and to feel comfortable jawing to me.Im going to talk about the theories that are involved in mathematical development. Im going to talk about Piaget and his conservation of numbers according to his constructivist theory.Constructivism, first developed by Piaget, views learning of mathematics as the building of meaning and understanding based on the modeling of reality, the examination of pattern, and the gaining of a mathematical nature. Though I have chosen conservation in mathematics as the test case the count Piaget provided is expected to ap ply more usually to his entire composition, and I believe is further genuine by changes in his thought he also let upon other examples to make his case. He make no effort to define the different stages of Piagetian development but make position to them when necessary that wasnt his focus. More, he use Skinner as the exemplar of behaviorism even though there are other varieties. The reasons for doing so rest with his supremacy among instructors of all punishments and the electric potential benefits to justifying the wide-spread mistake of his work, too.Language and hearing processing shortfalls affect ability to learn language and math concepts and solve problems. Students may have amenable or communicative language problems that can considerably affect their learning and ability to express what they do not comprehend or show how they solved problems. They can help them by teaching them those thingsPartner with Teachers to Manage Language and auditive Processing Deficits.Use Hands -on Materials to Improve Your Childs Math ComprehensionRe-Write Word Problems to Enhance Auditory ComprehensionProvide Step-by-Step Models of Problem SolvingWe were doing an activity about maths and I was explaining them sum and what they need to do some of the children couldnt understand the concept of the sum so I needed to explain it again and more in detail. If I didnt explained it again and more in detailed they wouldnt understand and learn the sum.When I was doing the activity some of the children didnt dumb the vocabulary because was a little bit hard for them so I asked them where they didnt understood and I explained it better.

Overview Of Skincare Industry India Marketing Essay

Over suck Of scratch anguish Indus endeavor India Marketing EssayThe preference of Indian consumers is changing from the merely functional products to the discriminatory products. The aver hop on annual spending of Indian consumers on ornamentals and toiletries in 2005 is just over US$3. The nonfunctionals and toiletries saw its value sh are rising from 27% in 1999 to 31% in 2005. This trend also move subsequently that with consistent increase in the appropriate. The foundation of many multinationals also fuelled the growth in the patience as outside(prenominal) players focussed more on product innovation. It is seen that global companies after coming to India trying to explore the traditional grate carry on products in India. Indian consumers are increasinglylooking to international face-to-face care gulls as lifestyle enhancement products which will create a sophisticated and focal ratio class image. The total tegument care marketplace is estimated to be around Rs. 3,400 Cr. The total size of the Indian retail beauty and cosmetics market is currently estimated at $950 million. The over on the whole beauty and wellness market, which allow ins beauty services, is $2.68 billion. The cosmetics market in India is growing twice as fast as that of the United States and European market. However, The peel care market is at a primary stage in India. The penetration level of this department in India is around 20 per cent. The improvement of medical engineering also fuels the growth of the market in India. Major companies active in this segment include Hindustan Lever Godrej Soaps, Colgate-Palmolive, Marico, Dabur and Procter Gamble. The skin care market dismiss be segregated into toners, cleansers, sunscreens, anti-wrinkle creams, dark circle removing creams, astringents, facial creams, moisturizers, luridness creams, day and night-creams.The penetration level for both the urban and rural market is low. Many people shut away prefer to use traditi onal products to cure the skinMore than 25% growth every year in the bark parcel out Industry nervus facialis skin care products pick up become an essential trigger off of the beauty marketGradual Adoption of the western cultureThe chart below shows major players in the skin care industry and their respective market sharesInternational Skin do by marketThe skin care industry worldwide is a 50 Billion Dollar plus melodic phrase. Caring for the skin of people throughout the world is a popular business. It is a business where people are passionate most their work, because it matters. It matters to their families, to their communities, to their profession and the whole world. It is a business where unmet needs still abound and where people around the world are waiting for invigorated and better solutions. The major product segments in the market are Face Care Products, Body Hand Care, and Depilatories, and, Sun Care Products. The sub product segments include Facial Moisturize rs, Facial Cleansers, and Hand Body Lotions/ wefts. At present at that place are about 889 companies in the international market including many key and box players worldwide such as Amway Corp.Asian markets ( 2007 Euromonitor Report)RankCountrySkin Care Value per CapitaCountry%Growth1Japan102 US $Indonesia262Hong Kong73 US $China163Taiwan58 US $Vietnam154South Korea57 US $India135Singapore41 US $Singapore106Thailand14 US $Malaysia107Malaysia10 US $Thailand98Philippines5 US $Philipines79China4 US $Taiwan510Indonesia1 US $Hong Kong411Vietnam1 US $South Korea412India1 US $Japan2From the above table it is clear that, The people in India spent least(prenominal) amount of money on the skin care with respect to the otherwise Asian countries, However India has shown a very rapid growth in the personalized care segment with a growth of 13% and is ahead of 8 prominent Asian nations. That shows that India has a tremendous potential for growth.The chart mentioned below tells about the Per Capita Skin care product Consumption of the India in comparison to other Asian countries( The values are in US $). ThisThere is a commodious potential market for skin care products in India as compared to other Asian countries as Indian market is still to be explored.Percentage of Skin care products in total cosmetics products segmentsSkin Care 16% well-nighHair Care 16% approximatelyBath and Shower products 46% approximatelyColour cosmetics 6% approximatelyFragrances 1% approximatelyDrivers of the IndustryGrowing worldwide wealthChanging consumer lifestyleGlobalisationCelebrity endorsement increases consumers cognizance and interestThe total disposable income of the people in Asia is 21% of that of the world which is estimated to increase to a value of the 23%( Euro monitor Report)The major Skin Care Segments and their DriversStrong Desire for the fair skinDriversAsians beliefsWhite hides three ugly bits median(a)er equals to upper classStressful lifestyleBusy lifestyle resultin g in less(prenominal) sleeping timeStress hormone sends the skins oil glands into overdriveDevelopment and witThese beliefs and the strong desire for the skin whitening products led to the development of applied science and evolution of new whitening products and formulations. The whitening creams are also produced for men. In recent years the fairness cream is combined with the anti-aging formulations which bring the satisfaction and tonicity good factor to the guest. Also with rise in work-stress and pollution people are more inclined to these products. Not only that, baby skin care products, sun protection products, bleach and facials also gained popularity among people.Anti AgersDriversGrowth in Aging PopulationAccelerated AgingRising Pursuit of AgelessnessDevelopment and OutlookTarget young consumers Prevention better than cureSuper-premium From global to local mugsMass brands developmentsCosmeceuticals Collaboration amongst cosmetics and pharmaceutical company revoluti onary engineering science and pieceMore regulated industry to ensure the condom of cosmeceuticalsFacing strong competition from aesthetic beauty service industrySkin Care ApplicationsDriversincrease consumer knowledge on skin care applicationTV beauty programs educates consumers on different products benefitsTechnology advancementSkin care evolution thank to technology and researchBeauty web blogs to allow consumers to exchange ideasNew RoutineCleansing LiquidCleanserLotionAC Essence feignEmulsionEffectorWhite Essence Cream Trends and developmentUsual RoutineCleanserTonerMoisturiserDevelopment of more powerful productsConsumers may outsource personal care and pay for spas and treatmentIndia has the maximum growth in the resort/hotel spa( 107% growth annually in 2007)Natural and ethical productsDriversMassive awake(predicate)ness of wellness wellnessSafety scares and recallsConsumers look for guarantee of authenticityRising greensumerismTechnology facilitate the development of m ore telling productsKey Trends and DevelopmentsEdible, inhering and herbal ingredientsenvironmentally friendly packagingNew retail conceptsMinerals and precious materials, including goldPackaging innovation eco-friendly packagingSame consumer buying both spicy technology and cancel productsEmergence of at-home- afford productsVenture into other products, such as sun careWell-known designers and celebrities increase consumers knowledge on rude(a) ethical products custody Skin CareDriversWorkplace Pressure from competition in workplace led to the emergence ofMetro sexual manGreater acceptance in exploitation nationsMove to more advanced productsKey trends and DevelopmentStronger growth than skin care In 2007, the Asian Skin Care Market has grown at a rate of 8%, where as the men skin care market has grown at a rate of 14%. Similarly intercommunicate growth in 2012 is 6%, whereas the growth of the men skin care segment is 8%.Moving away from 3 basic cleaning stairsMacho-sexual v s metrosexualIncreasing popularity of sportsmenLower acceptance of mens colour cosmeticsMain focus will still be skin care and other mens grooming productsNew technologyFocusing on convenience nonfunctionals surgery for menGetting popular in countries manage Japan and South KoreaInhibitors of the Skin Care Industryenvironmental StandardsIn 2003, Unilever, had been exposed by The Environmental Investigation Agency (EIA) and Friends of the Earth in an article in the Observer newspaper today for sourcing talc illegitimately quarried by an Indian mining company. The mining company has also listed US multinationals, Johnson Johnson, Revlon and Avon among its clients. The quarrying non only destroys tiger habitats but also devastates the forest and watersheds indispensable for the well being of local people. This is one of the examples of how the environmental protection standards can restore the business in skin care industry.Laws Regulations of the governmentCosmetics directly af fect peoples life. Hence, the regulations for the cosmetics match to that of the drugs considering the sensitivity of the skin care cosmetic products and their possible side do. The Drugs and Cosmetics Act 1940 is there to impose standards on the cosmetics manufacturing industries.Government import export taxes and regulations for the foreign companies also affect the skin care market. High end customers prefer MNC skin care products. Stringent government regulations are certainly inhibitors of the development of the skin care market in India.Trends Opportunities in IndiaGrowth in the young population (RBI report) Changing demographics in India2/3rd Population below age of 35Favourable Consumption Pattern The share of private consumption for personal care products increases consistently over the years( Economic Survey 2009)Increase in Urbanization in India The skin care products are not in the basic need category. Hence, the urban people whose basic needs are carry through are mor e inclined to these products and are potential customers to buy the skin care products.Urban Population in MillionsUrban Population as a percentage of total population197110919.9198116023.3199121825.7200128527.8Porters five forces analysis of International Skin Care IndustryThe manufacturing of skin care products is currently dominated by a small number of multinational corporations that originated in the early 20th century. The three largest skin care product companies in the world in name of market share are Procter and Gamble, Loreal and Unilever. But they face stiff competition from the interchangeables of Estee Lauder, Colgate Palmolive, Avon, Shisiedo, Johnson and Johnson, Beiersdorf. There are also a large number of local players at bottom each market.In this analysis we will be analyzing the forces which affect the global skin care industry as a whole because many of the forces retain similar effects across the world.Nature of CompetitionThe industry is a highly fragment ed market, marked by the presence of a few companies with a global presence, which control a significantly larger share of the cosmetics market. The top 3 companies (LOreal, PG, and Estee Lauder) control around 35% of the share. The top 10 companies control nearly the 50% of the market. The rest of the market is distributed between small players who have a highly local presence. The industry is highly competitive due to the presence of a large no. of SMEs (France alone has over 850 firms with 10 employees or less).Another form of competition is from direct selling companies like Avon and Amway.The high end of the market is characterized by low volume, high product differentiation and large brand strength, which restricts the competition. While the low end market with limited differentiation allows opportunities for smaller companies to make their mark.Natural cosmetics in particular are rapidly gaining popularity and present an opportunity for SMEs and new entrants can compete again st established giants. The industry is characterized by a high rate of product development and product obsolescence.Bargaining power of BuyersDue to the strong brand power of most of the large brands, buyer power of retailers and distributors is decrease as they must stock the most popular brands. But in operations where the retailers have a stronger position, markets where competition is intense, then buyer power increases. We can also analyze buyer power from the perspective of the end consumer because it is they who dictate the market trends.The customers do not always stick to one brand of physical composition or perfume or any variant offered because the switching costs are very low. This means that buyer power is high and demand for well-disposed prices.Bargaining power of suppliersWith global sales of nearly $300 billion in the cosmetic industry(2007 report), skin care products present one of the most tangled global sourcing challenges. Much of the sourcing for the indust ry involves a fragile web of small, fragmented suppliers that must be linked together using a sophisticated and effective logistics technology.Suppliers are often small in scale compared to the largest manufacturers and consequently their power is reduced, but this countered by the fact that chemical producers gain revenues from a wide diversity of sources, reducing their dependence on skin care product manufacturers. The trends seem to indicate similar conditions for the future. Overall, supplier power with respect to the cosmetic market is moderate. scourge of close substitutesThere are substitute products, but they are not fully developed in the Indian market as well as globally. There is a rise in popularity of the herbal and Ayurvedic products. People are more inclined to use skin care products that are made from natural herbs, rather than chemicals. Also well-nigh Ayurvedic medicines are believed to purify blood and bring good health to skin. The products made from chandan, haldi, rose water are used in villages to bring fairness in both girls and boys. These products are cheap and risk free. Hence , these products might act as substitutes to the skin care products produced by the companies.As the market of these herbal products is in the nascent stage, the threat from the substitute products is low. The same case is with the global skin care market. scourge from New EntrantsLarge firms broadly have significant rewards over new entrants. Large firms scale economies allow them to compete more effectively on price, and invest in their own business companies entering the market may find it difficult to compete. The brand strength of the major manufactures is considerable, which may negate much of the effect of low switching costs. New entrants may be able to bring out on a small scale, operating within a particular niche, such as make-up with anti-ageing components, for example, stressing natural ingredients. Hence, threat of new entrants is low.Barrie rs to EntryProduct interrogation and research is both time-consuming and costly. New entrants also need to persuade stores to stock their products, and major retailers, aware of their importance in the distribution chain, may be unwilling to risk displacing existing brands for the sake of new ones. Substantial funds are needed to start up a business in this market, with capital required for investment in production, distribution, and also advertising which is crucial to success in the market. Hence, barrier to entry is high and needs high initial spending.Industry regulation The companies are usually forced deal with strict regulations on issues like animal testing and environmental protection. Also cosmetic products have to face the highest level of scrutiny (almost the same level as pharmaceuticals) with regard to their safety levels.Strategy to be followedThey should try and target niche markets in the beginning and follow strategies like direct selling.Local penetration is requ ired before moving for internationalization.Regulatory Landscape flow rate Indian cosmetic regulations are complex and there are multiple regulations under different regulatory bodies. There is a need to simplify the regulations and there is also a need to address the growing issue of spurious products and counterfeits. Indian cosmetic industry is mature and responsible enough to ensure safety quality of its products and the industry can take up joint responsibility with the Regulator for cosmetic regulations in India. European and ASEAN countries have adopted this model of self regulation successfully and the same is being suggested here in the Indian context.There is a negative list of ingredients which cant form a part of any cosmetic composition. There is also a restricted list of ingredients such ingredients can be used only under specific tautness range in specific products and under specific conditions of pack declaration. In addition, there is a positive list of preservat ives and UV filters thus restricting the resource of such ingredients and their concentrations.Cosmetic labeling is dictated by multiple regulations This includes Drug Cosmetics act, BIS packing norms and Standards of Weight Measures act. More recently, several amendments have been notified in the labeling clause of Drug and Cosmetic Act.Manufacturer is required to submit the relevant information pertaining to the formulation, raw materials used and their specifications, product quality specifications and safety data in support of the formulation. The information is reviewed by local (State) FDA and a cosmetic license is granted or otherwise. The clinical trial of the skin care products is also done to ensure safety for the consumers. balance between Indian regulatory framework and the International regulatory framework for the skin care cosmetic products.EUASEANINDIALegislative DocumentEU Cosmetic DirectiveASEAN Cosmetic DirectiveDrugs Cosmetics Act, 1940 and Rules 1945Labelli ng declarations BISproduct standards PCROProduct classificationBroader Cosmetic definition-definition includes indirect benefitBroader Cosmetic definition-includes secondary benefitNarrow Cosmetic definition-No secondary benefit allowedCosmetic categories as illustrative listsyesyesNoClaim Guidelines forregulationnoyesNoValue Chain AnalysisThe value chain for the cosmetic and skin care industry is as follows. The flow of channel from the supplier of the raw material to the retail shop is in accordance to the international extrapolate value chain. The analysis is also valid for the skin care products.Finished product DistributorRetail birthday suit material Supplier and DistributorNeutraceutical and Pharmaceutical CompaniesRaw Material Supplier for Skin CarePersonal Care and CosmeticsSuppliersMedia manufactures Chemicals Biological reagentsRaw material supplierPreservative manufacturerCosmetic Finished goods manufacturers Salons incision StoresDermatologist OfficeFinished Good Br and OwnerCRO for finished goods and brand ownerGate KeepersPersonal Care CouncilHULIn the skin care industry HUL is one of the major players having largest market share. Its famous brands in skin care are as followsPonds Global Brand, first mover to the res publica in 1947Fair and good-natured Patented formulation and is an Asian brandLakhme Skin Care This is brought from Tatas and is important for Salon businessAviation Customized Skin Care solutionsVaseline Monopoly in Indian Petro-jellyThe personal product segment of HUL contributes to the 26% of the total revenue generated by the company.SWOT analysis of HUL Skin Care specialnessThe products have strong market reach. The soap brand LUX is on hand(predicate) both in high price and low price variations. The skin cream brand fair Lovely has a very wide spread market.Strong Sales and Distribution Networks.Many variants of each product Fair Lovely, Ayurvedic Fair Lovely, Fair lovely Anti marksUnder a particular sub-brand, there is a huge diversified portfolio of products. For example, under Lakhme, there are almost all types of skin care products.( Anti aging, scrub, fairness, face wash, oil control etc)Both value and volume growth are ahead of the marketWeaknessThe skin care products are mainly positioned as beauty products and are relevant to women. Though there is a huge opportunity to explore the products relevant to men, HUL has not much penetration to it. It is currently entering into the men skin care segmentThe sun screen, scrub and facial skin care products are not well developed till now and are not doing well compared to other skin care brandsPremium products are not popular in rural IndiasOpportunityLakme Lever Private Limited (LLPL) commenced operations during the course of the year with the objective of achieving excellence in beauty services and with a view to create and nurture a service mindset. The Company launched the Lakme Studio, a premium salon format commencing with Delhi whic h has shown early signs of success. Similarly, Lakme Studio have also been recently roll out in Mumbai, Chennai, Hyderabad and Bangalore.Liquid Body Wash is currently in growth stage. The HUL brands like Lakhme, Dove, Lux could produce products of these kind and capture the marketThreatHUL skin care is at a maturity stage. The revenues may decline if constant innovation is not followed.Strong Internal competition Competition between Lakhme Dove, Competition between Lux and Peers.External Competition and foreign players( Garnier, LOreal, Nivea etc)Brand PerceptionBrand Perception of the customers is mentioned is mentioned on the basis of perception about some specific brands like DOVE Fair and LovelyFair LovelyBrand PerceptionCustomers believe that Fair Lovely ( Anti marks) is specially designed for skin with marks and spots. Fair Lovely with breakthrough Vita-Aloe ComplexLightens different kinds of marks in 4 weeksGets visible fairness in 4 weeksHelps in preventing spots from coming backAyurvedic Fair Lovely has extensively researched the fairness secrets of ancient Ayurveda and created a unique mix containing extracts of special Ayurvedic herbs. Its proven formula penetrates mystical down your skin to give you a glowing fairness from within. Fair Lovely Ayurvedic contains Kumkumadi Tailam, an ancient fairness recipe of 16 precious Ayurvedic ingredients.Ayurvedic Fair Lovely Fairness Cream contains Nilopala Patanga. These Soothe relax skin cells, give a serene look. It also contains Chandana Ushira which reduce skin irritation, give long lasting cool sensation.Marketing Strategy AdoptedFair Lovely , apart from the fairness cream for girls entering into the men fairness segment and body lotion segment to increase its portfolio of products. Fair Lovely menz active is the product in this segment.Entering into Aurvedic segment, Fair Lovely is able to create a perception in the minds of the customer that its product is totally free from harmful che micals and can bring a permanent change in the colour of the skin without any side effects as Ayurvedic products are without side effects.Fair Lovely, also in its advertisements creates a picture of woman which is unsuccessful and rejected everywhere because of her dark skin. Where as after using the product, she is able to regain her self respect and becomes successful.EMAMIEmami , a kolkata based company has been in the skin care products since the last 30 years and has carry on a good position in ayurvedic products.ProductsBoroplus CreamFair and HandsomeBoroplus PowderNavratna Cool TalcNew Launched ProductsBoroplus Body LotionMalai Kesar Cold CreamMarketing MixProductEmamis products are mainly based on Ayurveda. The major skin care products are e.g.Fair and Handsome, Boroplus etc. Fair and Handsome continued its brand category dominance in the Middle East and the sub-continent Boroplus maintained its dominance in India, Russia, Ukraine and Nepal.New products (Boroplus Winter Lo tion and Emami Malai Kesar Soap) and new product variants (Navratna Oil) were launched. valueEmami has set the prices which are reachable to people of all economic status , and the products are available in wide variety of volumes e.g. Fair and handsome is available in SKUs of 7 ml, 12 ml, 30 ml and 60 ml.PlaceEmami has a good distribution network. The vast network includes over 4, 25,000 retail outlets, 2,800 distributors, 1,500 sub-distributors, 30 depots, six regional sales officesPromotionEmami invested Rs. 19,442 lac on advertisement and branding in 2009-10.Emamis products are endorsed by celebrities like Amitabh Bachchan, Shah Rukh Khan, Kareena Kapoor, Mumbai Indians (Sachin Tendulkar, Harbhajan Singh, Zaheer Khan), Saurav Ganguly, Virendra Sehwag, Madhuri Dixit, Chiranjeevi, Surya, Sunny Deol and othersSWOT AnalysisStrengthDistribution Network- Emamis products are available in 4,25,000 Indian retail outlets and 65 countries.Strong reach in rural indiaCelebrity ambassadors- E mamis products are endorsed by celebrities like Amitabh Bachchan, Shah Rukh Khan,Kareena KapoorAdvertisement Spent- Emami invested Rs. 19,442 lac on advertisement and branding in 2009-10 Advertising spend, as a proportion of the total revenues, was 18.7% in 2009-10 against 19.3% in 2008-09Innovation- Emamis Fair and Handsome created mans fairness as new category of skincare products in IndiaFiscally Efficient- Nearly 56.1 % of Emamis revenue were derived from tax exempted locations in 2009-10Certifications- Emamis quality credentials comprise respected certifications like cGMP, ISO 14000 and ISO 22000.WeeknessInability to launch new productsMajor products based on Ayurved onlyOpportunitiesThe growing demand of beauty products provides a good opportunity. Emami can take advantage of already captured greater market share in the Fair and handsome and Boroplus products.ThreatsA threat to the Emami is also the growing competition within the field of cosmetic brands. Due to the ongoing ad dition to the field of cosmetics, there is still the danger that other brands could surpass the profit.Another threat to the Company is the economic downturn that is kinda evident in other countries. Such could thus hurt the possibility of higher profit for the company.Problems or delays in integration with Zandus distribution network, positioning and brand building may result in lower profitFair and Handsome CreamEmami Fair Handsome is positioned as a product for virile and portrays a strong male image. The colors used are silver, black and orange, which gives a strong macho look to the product. The pink colour is being avoided. The typification on the cover page are before and after effects of the cream. It also contains a leaflet of information. This is to make sure that customer is well informed with the instructions and is satisfied with the product.It was Launched in October 2005 first fairness cream for men in IndiaCompetitors- Fair Lovely Menz Active (Hindustan Unileve r), Fair One Man (Elder Pharma, Shehnaz Hussain), Nivea for Men Whitening Cream (Nivea) and Set Wet Get Fair (Paras Pharma)Point of Difference- The unique five-power formula helps enhance skin fairness in just quaternary weeks. The formula includes double-strength peptide complex, sunguard, anti-bacplus, stress buster and herbocool.Market Share- enjoys 84% market share in the Rs. 137 cr domestic mens fairness cream marketSales- Sales grew by 27% in 2009-10Boroplus Antiseptic CreamAniceptic and curative cream which is ideal for hard weather conditions and minor skin problemsCompetitors- The brands principal competitor is Boroline. During winters, the brand competes with other winter care products like cold creams, petroleum jelly and lotion etc.Pont of Difference- The presence of ayurvedic elements enhances medicinal and anti-septic features.Market Share- Boroplus accounts for around 74% market share of the Rs. 269-cr boro brand creams in India.Sales- Largest selling antiseptic crea m not only in India but also in Ukraine, Russia and Nepal. Sales grew by 15% in FY 10Boroplus Brand has been ranked 77th in the Brand EquityZydus Wellness LtdSegmentationEveryuth is a brand of Zydus Wellness Ltd ,a pharmaceutical company which caters to a pliable market segment of woment aged between 18 to 35 years.They have a monthly income of Rs 10000 and above and they live in u