Export in Pakistan from the UK Essay Example | Topics and Well Written Essays - 3250 words

Export in Pakistan from the UK - Essay ExampleBy transferring knowledge and gaining perspective a company can strengthen its position as an global firm and increase its competitive advantage all all over the globe (Czinkota and Ronkainen, 2007 p 21-23). The process of development, executing the commencement, pricing, promotion and distribution of ideas, goods and answers all over the globe, anywhere in the world, to create exchanges that can suit and satisfy the organisational objectives is called the concept of international marketing. Through effective marketing a company can din its operations anywhere in the world (Srinivasan, 2005 p 3-5). The company would follow the concept of BRIC and would incorporate theories related to these advancing economies. It would also put forward as to if the business is business to business (B2B) or business to consumer). Selected Product The product introduced is Dinner in the Sky. This unique idea will take the experience of dine to a whole n ew take. The restaurant itself will be suspended on cables and the customers will enjoy their food literally in sky. The mission of the restaurant is not only to concentrate on the food quality but also to have an environment providing well-organised and friendly entertainment and to ensure maximum level of customer satisfaction at the Dinner in the Sky. Dinner in the Sky has its head office in Guildford UK. Each event will be available for a session of 8 hours which can be planned and personalised according to the customers requirements. The divine service provides the accommodation capacity of 350 community per session. The beauty of this service is that it can be arranged anywhere as long as the venue provides support for the restaurant structure. The main purpose of the service is to provide exclusivity and unique enjoyment with utmost measures of safety (Dinnerinthesky.com). After the initial response provided by the market it is the intention to provide various other servic e through this service as well, like organising events related to marriage or showbiz activities. This service is currently being provided in more than 15 countries and through this service the advertisements promoted by the company are providing many other organisations benefits as well. Country and Market Segment Selection The opportunity of growing the business globally is continuously a value addition to the shareholders equity, but for that purpose it is essential that the decisions relating to global expansion should be made carefully. Just selecting the market separate is not everything, it has to be ensured that that market segment will also generate profits for the company that would in turn increase the value of the investments for the shareholders of the company. The target for the ready of this service after being launched successfully in more than 15 countries is India. India is counted as one of the growing economies